Communal Shamba Coffee
Goods for Goodness
Communal Shamba Coffee was established by young Tanzanian farmers to facilitate trade of green coffee from smallholder farmers in Tanzania’s Southern Highlands. They are a social enterprise that connects growers with the export market, with a focus on creating a sustainable farming community. With their slogan “Goods for Goodness” Communal Shamba aims to make coffee a catalyst for long term social change, beyond direct trading and fairer pricing.
The design brief was to design a logo and brand assets that represent their values of community, fairness and sustainability as well as reflect the Tanzanian earth.