Life Less Common Branding
Live the Life Less Common
Life Less Common sunglasses are hand crafted from globally sourced materials and polarised for 100% UVA/UVB protection. Designed to be worn everyday, Life Less Common sunglasses are fashionable yet accessible. The brief was to a design simple unisex symbol that can be used in digital, print and packaging, as well as physical symbol on sunglasses. The outcome was the signature ‘shapes’ logo brand suite. The project was extended in to the design and development of Life Less Common look book, marketing material and e-commerce website.