Life Less Common Eyewear

Live the Life Less Common

Created in Melbourne out of a love for fashion, eyewear and the Australia sun, Life Less Common sunglasses celebrate individuality, creativity and the less-common.  The brief was to provide creative direction for the brands debut collection/photoshoot, reflecting Life Less Common’s vibrant and rebellious spirit.

The project involved; selecting and leading the creative team made up of photographer, videographer and make-up artist; styling key looks; and model selection. The outcome was a series of 10 hero images to be used in across all marketing channels such as website, sales kits and social media.